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In a business climate that demands companies increase their product and market value, we know that bringing new ideas to reality can mean opportunities for your business. That's why we are committed to creating innovative product solutions for business, consumer and government markets by leveraging our existing and emerging technologies. We're ready to partner with you and take a proactive lead in enhancing your brand by developing new products or improving existing ones.
Building Better Ideas
Innovation begins with better ideas that come from customers, suppliers, partners and Appleton employees. All ideas are refined and evaluated against the needs of the marketplace. Sometimes these ideas and needs extend beyond Appleton's traditional product offerings and markets.
Partnering with Companies to Deliver Solutions
To take an idea to the next level we work as a team. We build relationships with companies that offer complementary ideas, synergistic technologies, and access to new market channels-always focusing on satisfying market needs. This is a fundamental key to our success.
Delivering Innovative Technology
Match a solid idea with technical expertise and the end result is a product solution that delivers an innovative technology solution perfectly matched to the market needs of our partners. Technical expertise can come from within Appleton, our channel and development partners, and our suppliers.

Using our customized and proven product development process, we are able to evaluate and explore new ideas, developing opportunities to match market needs. The process links strategy, concept development and product development to produce unique, value-added market solutions.
Our Process

1. Discuss and develop business and product strategy.

2. Evaluate potential product lines and solutions that fit into the strategy.

3. Develop and test product concepts with best practice research methodologies.

4. Develop product and solution using Appleton's customized Stage-Gate process.

5. Manage life cycle of the product and solution.
Partner with Us
To learn more about how we might assist your company, contact us or call (920) 991-7112.