Rock-Tenn White Label™ Security Board

There is a growing problem of product counterfeiting, piracy, and diversion. Criminals have considerable expertise and resources that enable them to create counterfeit packaging.

Appleton has partnered with Rock-Tenn Company in the development of a paperboard-based package with brand protection capabilities. The new security package is being targeted to brand owners and manufacturers of aircraft and automotive spare parts, pharmaceuticals, toys and games, tobacco and spirits, computer hardware and software, and cosmetics. This product will enable owners to uniquely authenticate their products throughout the world.

Rock-Tenn White Label™ Security Board incorporating Appleton security features gives brand owners the ability to quickly identify a genuine product from a fake.

The globalization of the marketplace has created a thriving business in the counterfeiting, alteration and piracy of branded products. Rock-Tenn White Label™ Security Board is a security solution to help brand owners combat these problems.

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