CFQ sets Appleton apart from its competition. CFQ is the commitment Appleton gives its customers. It is a service promise and an assurance of quality that goes with every product.

CFQ is a rally call. It bonds Appleton employees together behind a shared value. CFQ is a cry for ownership, a mantra for doing a job you are proud of. CFQ helps Appleton employees realize their utmost potential.

CFQ affects all aspects of every transaction, every point of contact a customer has with Appleton. CFQ allows Appleton to evolve and stay ahead of the market and to continuously improve service levels.

CFQ is measured. Appleton evaluates itself through monthly scorecards, customer satisfaction surveys, employee satisfaction surveys, complaint management systems, sales and technical service reporting, rally reports and individual development processes.

CFQ is all encompassing. Each product must meet expectations. Every customer deserves the best service. Each employee plays a role. Every decision is important. That's CFQ. That's the Appleton way.